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Strategy & Planning

We have never looked upon our business as simply designing and building stands. We help businesses devise complete event strategies and then implement the plan throughout a variety of marketing and event platforms.

Even for seasoned exhibitors and event coordinators, the mechanics and delivery of an event can be stressful, time consuming and expensive. For companies or individuals who are new to events, the process can seem like an enormous challenge and resources can be used in the wrong areas.

Depending on the level of assistance you require, The Stand People can work with your company for a set number of hours or days leading up to the show, providing expertise on a management level; thus releasing key personnel to concentrate on their core functions and not becoming absorbed with the mundane show duties.

We have helped clients with

  • Event marketing & pre/post show campaigns
  • Event literature, promotional gifts & mailings
  • Lead & post show data follow up campaigns
  • PR & media relations
  • Telemarketing


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